"Crowdfunded" by Mark Pecota
"Crowdfunded" by Mark Pecota might seem like merely a collection of recipes for launching a campaign on Kickstarter or similar platforms. However, it is still good even without the technological hacks that become outdated overnight. Nor is it about securing funds before you even have a product.
The real meat of the book lies on building value and trust, fostering deep relationships, and moving away from annoying tactics in favor of respecting the customer. It helps you create a solid attraction strategy without relying on deceptive clickbait (though a little is still required) or dishonest marketing.